Hello.
I am a visionary Creative Director
I am a creative director and designer with over 20 years of experience, within the technology industry, in Visual Design, UX, Art Direction, Print, and Web. My perspective and creative approach to design has allowed me to work with clients, from startups to established brands. I value collaboration, communication, and attention to detail in all projects. I am a decisive leader, manager, and mentor always aiming to inspire and nurture creative talent. I build strong teams to tell stories, create content, experiences, campaigns, apps, products, and new ways of thinking for brands built on solid strategy. Whether it's an email, a rebrand, an entire campaign, or what the person answering the phone should say, I care about the details.
Areas of Expertise
​
Jennifer has expertise in a wide range of areas, including UI/UX, Web Design, Wireframing, Branding, Design UI, Motion, Illustration, Product Design, and Animation. Her extensive experience in these areas allows her to create unique and innovative designs that stand out in today's crowded digital landscape.
Tools for the Job
Being proficient in Adobe Creative Suite, Figma, Sketch, InVision, Photoshop, Illustrator, InDesign, Dreamweaver, HTML, Responsive CSS, and Adobe Experience Manager (AEM) can be highly valuable in the industry. These tools enable you to create visually appealing designs, develop user interfaces, and build responsive websites.
"There are three strong qualities that stand out to me having been Jennifer's managing director. The first is that she has the rare trait of being able to bridge other departments and work so collaboratively with others. She has a very high EQ which allows her to navigate conflicts, changes in strategic direction and personalities. I've also seen her do a wonderful job of being open and honest with other employees and mentor in ways that she's able to pull the best work out of them. I felt comfortable allowing her to lead projects and teams and she far exceeded my expectations with the output she got from her team. Second, the efficiency and organization with which she can manage projects, people and her own deadlines. To put it simply, Jennifer is blazing fast, she picks up new software stacks quickly, understands dev and tech implications and has been the embodiment of agile within our organization. Lastly, her strong development in both UI aesthetic and conceptual art direction skills. Web.com has undergone many metamorphoses and Jen has been able to mold her skills and craft to the needs of the organization at the time. Four years ago we had a large push to drastically increase the quality and the quantity of our brand work, including digital campaigns, ecommerce website refreshes and strategic rebrands. At each level, Jen I set expectations for where she could grow and what the opportunities were for her with that growth. I could be more excited for where she has led the new web.com go to market brand along with many other impactful projects. Jen has been one of my strongest employees due to her work ethic, collaboration skills and willingness to grow at each new opportunity."
T.G. Watkins
"In my role as Copywriter at Newfold Digital, I reported directly to Jen. Jen is a very supportive manager that cares about her reports as professionals as well as people. She has a keen eye for how copy and design work together, and that attention to detail made me better at my job. Often, her role as Creative Director had her performing duties closer to Project Management--and her eye for organization helped cross-team communication flow as smoothly as possible given the areas of opportunity present. I loved working for Jen, and she'd be an asset to any fast-paced, innovative creative team.
Lauren Robinson
Jennifer is a design master. She commands all the design systems we use at Newfold to produce high-quality work. If a design was good she will help you make it better. On a weekly basis, she prioritizes all of the designer's work while producing high-fidelity design as well. Many of the positive design evolution at web.com is due to her hard work and precision as a designer. She is the heart and soul of many of the brands at Newfold and will continue to be a positive influence on all the brand's evolution.