A Human Touch to AI Campaign
AI-based tools are transforming how marketing teams operate, enabling the automation of various marketing tasks such as audience segmentation, search engine optimization, content personalization, and targeted advertising.. As Creative Director, I successfully led the execution of all creative marketing materials such as social, video, new landing and product pages, enhanced checkout path, email marketing, and strong imagery.
Role: Strategy, Creative Direction, Copywriting, Art Direction
Case Study:
Web.com's Website Tools AI Campaign
As a global leader in small business websites and marketing tools, Web.com is known for its innovative and customer-centric marketing strategies. In an increasingly competitive market, Web.com recognized the need to strengthen customer engagement and loyalty through highly personalized customer experiences, leading to their decision to incorporate artificial intelligence advertising in their marketing tools.
As AI technology advances and companies become more adept at harnessing its potential, the digital marketing space is set to become even more dynamic and personalized. The future of marketing lies with AI, and it will continue to rewrite the rules of customer engagement and brand loyalty.
Results
75%
increase in site visits
10%
surge in DIY website sales
The results were remarkable, with the company registering a surge in customer engagement and sales. Client retention rates increased significantly, and the campaign played a crucial role in reinforcing brand loyalty among customers.
Through the imagery and animated gifs, we were able to clearly show the consumer what and how the tool works. It helps to show the simplicity of these tools, which was a part of the primary messaging in this campaign and product release.
