Tepezza DTC Manny Award Video
Patient Diaries: Connecting Patients through a Shared Journey
TEPEZZA is an FDA-approved IV infusion treatment for Thyroid Eye Disease (TED). The complete treatment course is 8 intravenous (IV) infusions. The goal of this page is to show patients already taking TEPEZZA – and those considering it – that they are not alone.
How Patient Diaries Creates a Connection
Patient Diaries gives visitors an in-depth look at what a real TEPEZZA patient could experience during treatment. It also strengthens the patient-to-patient connection.
Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Tepezza wanted to showcase Bonnie and her experiences, talks about side effects, and shows other patients how treatment with TEPEZZA ultimately improved her appearance and vision.
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Role: Art Direction & Designer
Service
Visual Design, Art Direction, Video
Client
Tepezza DTC
Year
2023-2024
How we got started
When trying to capture an audience’s attention, time is limited. But one of the best ways to reel someone in is to take them on an emotional journey. Videos that trigger an emotional response can persuade 70 percent of people to buy a product.
We worked closely with our account team to review the creative brief that outlined a campaign strategy and helped serve as a roadmap for developing our creative concept. Tepezza wanted to showcase Bonnie and her experiences, to help show other patients how treatment with TEPEZZA ultimately improved her life. We used the live site Patient Journey page as a foundation for the video. https://www.tepezza.com/about-tepezza/patient-experiences
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Next, we brought Bonnies journey to life with a concept board. Patient Diaries follows Bonnie through all 8 of her infusion treatments. It starts before her treatment begins – and she’s excited to start the treatment process. After trying another treatment, the young mother and her doctor decided that TEPEZZA was her best option. Bonnie chronicled her journey with TEPEZZA, filming her life and her progress at each step of treatment. We showed that emotional tie to Tepezza, successful patient journey that wanted to let others know how to help their life.
I worked closely with copy, account, and the client to capture the message. We completed multiple rounds of revisions, but the final product was very personal and inspiring.
