Around the Table
Josh does an outstanding job in retail. They want to emulate their retail success online. Project focus is to grow their business incrementally through Direct-to-Consumer (DTC). Main objective is acquisition – DTC focused, and second objective is to grow Wine Club subscriptions. Josh came to us to do a holiday website campaign to reach to a point where 10% of sales is driven
through Direct-to-Consumer sales.
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Role: Art Direction & Designer
Service
Visual Design, UX, Art Direction, Print, and Web
Client
Josh Wine
Overview
To create a campaign for Direct-to-Consumer (DTC) focused media that drives to buy Josh Wine from site for gifting, hosting or personal enjoyment. The campaign we moved forward with was "Around the Table". This campaign celebrates rediscovered joy of sharing a glass of Josh Wine with friends and loved ones.
Banners drive to the updated holiday site.
This e-mail will be sent after a prospect signs up through the lead gen campaign. This will be a marketing focused e-mail highlighting the key points of the brand to guide the prospect to purchase through a singular transaction and or join the wine club. Included products to help Josh increase online sales.
Wine Personality Quiz
Create a quiz that should allow customers to share preferences and return a result indicating potential varietals to purchase. For optimal results, we showcased it on the homepage, product pages, email touchpoints, and digital ads.
RESULTS
• 100% increase in targeted time spent on site
• More than 21k visitors
Post card to drive more awareness
As part of the Benefits, HR sent postcards to all employees to ensure everyone knows to sign up. They dont want anyone to miss out!
