Navigation Refresh - Web.com
There are several elements behind a well-designed website, and navigation ranks as one of the most important ones. If customers cannot easily find what they are looking for, you will have trouble making a lot of sales. People should be able to quickly scan the navigation and understand which links are primary, secondary, and tertiary navigation items. The placement and grouping of the links should establish this hierarchy. We needed to figure out, why customers were unable to find what they were looking for and solve for this. Through user research, A/B testing and customer UX testing we were able to provide a more robust and detailed navigation system for our customers.
Services
Visual Design, UX, Art Direction, and Web
Clients
Web.com
Year
2023
Our Work
Creating The Right Navigation for Customers
Use understandable link labels.
Figure out what users are looking for, and use category labels that are familiar and relevant. Menus are not the place to get cute with made-up words and internal jargon. Stick to terminology that clearly describes your content and features.
Make link labels easy to scan.
You can reduce the number of time users needs to spend reading menus by left-justifying vertical menus and by front-loading key terms.
For large websites, use menus to let users preview lower-level content.
If typical user journeys involve drilling down through several levels, mega-menus (or traditional drop-downs) can save users time by letting them skip a level (or two).
Working with UX, we worked through issues with our existing navigation and ways to improve it.
Project Timeline
Through A/B testing with competitors we determined a clear labeling system
Evaluation and Reflection
Looking back on our project, one of our greatest challenges was the time constraint. It was definitely difficult to manage such a large-scale project, on top of multiple high priority projects, all in just six weeks. However, despite not always being able to spend as much time as we’d like on certain phases, the time crunch spurred us to work harder and manage our time more efficiently. I learned the value of clear and open communication, especially during evaluations of our ideas and in the face of pressing deadlines.
If given more time to continue our project, our next step would be to conduct another round of usability testing on our most recently polished prototypes. We would also explore deeper into how our redesigns are influenced by the myriad of other features that exist in Web.com, as well as how our redesigns in turn affect the other features.
